The Heavy’s osmosis rise was swift. Within a year of their 2007 debut album Great Vengeance And Furious Fire the band made waves Stateside, tipped by the likes of Rolling Stone and SPIN, then a live performance of ‘How You Like Me Now?’ – the lead single from 2009’s The House That Dirt Built – on The Late Show With David Letterman punted them straight into the American psyche. The track was selected to soundtrack a 2010 Super Bowl commercial, and feature in Mark Wahlberg’s sports drama The Fighter. Before long the song was all over US culture. It became so ubiquitous that it was played over the speakers at Barack Obama’s HQ to declare his victory in the 2012 Presidential election.