MW:M24 is back and better than ever!
This year’s edition brings hands-on workshops with experts from various fields in the music industry, covering topics from sustainability and AI to booking and monetization models. Don’t miss the chance to boost your industry skills. Here’s a look at what’s in store:
Workshops – Wednesday, November 13
Know Thyself: A Starting Point to Defining Your Employer Identity
Your company’s identity is key to authentic communication, but how do you uncover who you really are? The team at hooman EMPLOYER MARKETING will walk you through the initial steps and share valuable tips for developing a values-based employer positioning.
How to Trailerize Your Music
Movie trailers offer a unique genre of sync opportunities. But how can you tap into this world? Learn from industry leaders Anny Colvin (Head of Music at MakeMake/JAX Films, US) and Vikram Gudi (Founder/Producer at Elephant Music, UK) as they guide you on how to prepare your music for trailers and increase your chances of working on Hollywood projects.
Why Don’t You Want My Money? The Potential of Committed Crowdfunding
Build financial stability and community support using platforms like Patreon, Fanklub, and Steady. Melanie Gollin will guide beginners through the basics, pros and cons, and offer the confidence needed to start your crowdfunding journey.
Music Prompt Battle
Explore what music production means in the age of AI with MW:M’s first-ever Music Prompt Battle. Contestants will compete to compose the best music prompts within a set time. Judged by Jovanka von Wilsdorf, Albert Gruber, and Meike Nolte, the winner will receive not only fame as a musical pioneer but also a trophy and a special prize.
Conversations for Creatives
Join producer Krust on a journey through creative transformation, from breakdowns to breakthroughs. Discover how to recognize change and master the art of continuous learning.
Sustainability in Action: Expert Roundtable Networking
Connect with sustainability experts Nicole Wuttke, Julian Vogels, and Annekathrin Otto in small group discussions about sustainability management, sustainable transport, and funding. Rotate through topics for practical insights and the chance to ask your burning questions.
Workshops – Thursday, November 14
Using Music Data Analytics
Learn from Viberate’s co-founder Vasja Veber how to utilize one of the world’s leading music data analytics tools. Find out how to spot emerging trends, which metrics to use when planning a release, and how major companies use data to stay ahead.
Show Me Yours… Transparency Through the New Sustainability Reporting
Are you familiar with the EU’s CSRD directive? This new regulation makes sustainability reports mandatory for even small businesses. Learn how to disclose your Environmental, Social, and Governance (ESG) activities and establish sustainable practices early.
WHAT THE HELL ARE YOU PAYING FOR?! Digital Strategy, Bad Deals, and Streaming Myths
Why spend a fortune on digital campaigns? Verena Bößmann and Nicolaj Gruzdov will discuss creating true value through reach and interaction with smart digital strategies and share insights on when marketing investments really pay off.
Is There a DJ on Board? Towards Fairer, Healthier, and More Sustainable Touring Models
The dance music industry relies heavily on flying for touring, raising sustainability concerns. Join Nono Gigsta to discuss ways to create more sustainable touring models and imagine a fairer future for dance music culture.
Networking @ Popkulturkneipe
Before MW:M Live’s evening showcases, join the Popkulturkneipe reception. Open to all MW:M attendees, no registration needed. However, free drinks are only for the first 50 registered guests to arrive – so register now to secure your spot!
- Date and Time: November 14, 5:00 PM – 7:00 PM
- Location: Frannz Lounge
After the reception, stay for MW:M Live, where the Verein für Popkultur will present a live act by OKAYALEX.
Partner Session: Wine, Dine, Music, and Sunshine – The Perfect Festival Recipe
No one has perfected the festival formula, but the Pinot and Rock Festival came close by combining wine, culinary experiences, and live music. Fritz Keller, the festival’s founder, and Silas Pfeifer discuss how they created a memorable event and the behind-the-scenes challenges of organizing such a unique festival.
- Date and Time: November 13, 1:30 PM – 2:00 PM
- Location: Soda Salon
Open Calls and Opportunities
- Matchmaking Lunch – Media Tech, XR & Live Music: Connect with industry pros in immersive media, music tech, and live music. Deadline to register: TODAY.
- Host a MW:M Satellite Event: Learn how you can organize your own event during MW:M. Deadline: TODAY.
- Become a MW:M Partner: Showcase your brand at MW:M24.
- Volunteer at MW:M24: Meet other music enthusiasts and be part of the team.
See you at Most Wanted: Music 2024! Secure your ticket and be part of the experience as industry professionals share their knowledge and network with peers.
Featured image photo credit: Copyright Christoph Magler
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