Balkan x MW:M
This year for the first time MW:M is running a pilot project in cooperation with one of the leading music business and showcase festivals in central and eastern Europe, MENT in Ljubljana, Slovenia and the Balkan wide initiative New Faces. Dogaja project (Empowering Local Music Markets X Balkan) aims to enhance music business conferences by fostering international exchange between music industry professionals (not artists) through human-centered design principles. Participants with diverse backgrounds, coming from the Balkans and Berlin through the Most Wanted: Music ecosystem, will collaborate to develop projects addressing sustainability and diversity with business development.
Through workshops, mentorship, in depth interviews with music business professionals and a work exchange at Most Wanted: Music in November, the project seeks to empower individuals, bridge market gaps, and address funding dilemmas. This project should facilitate young entrepreneurs in their journeys through focused support and small funding.
Meet our Participants from MENT & New Faces
Mirna Čupić
Mirna Čupić has kicked off her career by stagehanding and volunteering at KSET and various festivals in Croatia, later running KSET’s booking team from 2021 to 2024. With growing experience, she excelled at professional roles at festivals, joined the MOST Management Training Pillar in 2022, and now jams as a guitarist and vocalist in two Zagreb-based bands, Kaleido and Panakota, in her free time she has obtained a master’s in psychology.
Ružica Petrova
Since 2023, Ružica Petrova has been thriving as a production assistant at MENT Ljubljana and making waves as a music journalist with Radio Študent Ljubljana. She is the co-host of Hiljadu Decibela, covering new music from the former Yugoslav countries, and DJ Seansa, showcasing exclusive DJ sets and interviews, while also spinning tunes as part of the high-energy DJ duo The BPM Police and her solo project, Sahara Transport Services.
Most Wanted Music takes place 12-14 November in Berlin, tickets are available on the website!
Featured image © Florian Reimann
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